Standard Rate & Data Service

Standard Rate & Data Service
/ˌstændəd reɪt ən 'deɪtə ˌsɜ:vɪs/
an American publication listing advertising rates, circulation and other details of major American magazines, newspapers and other advertising media.
Abbr SRDS
(NOTE: the comparable British publication is British Rate and Data)

Marketing dictionary in english. 2015.

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